• two people working over a laptop computer for data science research.
    Blog

    How Data Science Enhances Content Marketing

    All forms of marketing, including content marketing, revolves around the collection and utilization of data. Regardless of your objectives, you need data to assist you in making informed decisions that can ultimately affect the success of your marketing efforts. When it comes to content marketing, data allows you to create content that reaches and engages the right audience. Now, most marketers track and measure some form of data analytics to monitor the performance of their marketing efforts. In fact, according to the Content Marketing Institute (Links to an external site.), around 73 percent of digital marketers regularly track website analytics to improve their content’s performance. However, while data analysis is widely used…

  • side profile of a phone and laptop on a desk.
    Blog,  Digital Marketing

    3 Ways AI is Changing Digital Marketing

    With the advent of smartphones and tablets, it’s safe to say that technology has evolved in the last couple of years. These advancements have vastly transformed various aspects of our lives, particularly in the way we communicate with each other. In the marketing world, technology’s influence has left a sizable imprint as most, if not all, marketing efforts are being performed on a digital platform. Like marketing, technology is constantly changing to further improve different processes and assist humanity with everyday tasks. One of the newest technology trends is artificial intelligence or AI. While the term “AI” often brings up images of talking androids in sci-fi movies, the truth is…

  • smart phone with social media icons of Instagram, Facebook, and Twitter.
    Blog,  Social Media Marketing

    Why Likes and Comments Don’t Matter in Social Media

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand to—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…

  • scrabble letters spelling the word "influencer" on a white background.
    Blog,  Influencer

    How to Pick the Right Influencer for Your Marketing Campaign

    Whether you’re on Instagram, Facebook, or YouTube, chances are you’ve come across a sponsored post or recommended account from a so-called “influencer.” Influencers have become one of the biggest trends of digital marketing, owing much of its success to the popularity of social media and blogging, especially Instagram. According to BigCommerce, Instagram stands as the #1 most important social media channel for marketers, even more so than Facebook and YouTube. With more marketers opting to use influencers for their campaigns, it’s important to consider the best practices in choosing a great influencer that can help meet key objectives. It isn’t enough to just pick out a random individual with a…

  • laptop and computer screen on a wooden desktop.
    Blog,  Call to actions

    The Importance of Effective CTAs for Your Website

    As a marketer, you’ve probably heard about how essential call-to-actions (CTAs) are for your text ads, landing pages, and other marketing materials. CTAs are the one element that can boost conversions by guiding potential customers to the next course of action you want them to take. One of the best things about CTAs is that they can be implemented in just about any marketing material and garner results. For instance, according to AdRoll, adding CTAs on your Facebook page can increase CTR rates by about 285%. In a sense, CTAs are a secret ingredient to effective marketing that allows you to achieve your key objectives, whether it’s increasing sales or…

  • man typing on a keyboard with a computer screen.
    Blog,  Content Marketing,  Content Writing

    Why Quality Content Matters in Digital Marketing

    Due to the rise of the Internet, social media, and technology, digital marketing has become a critical tool for marketers to use in building long-lasting relationships with consumers and increasing brand equity. Through digital marketing efforts like SEO, email marketing, or social media, marketers have the keys to unlock different facets of their consumer’s needs, allowing them to provide these individuals with the right message at the right time. Now, regardless of the type of marketing effort in focus, one key factor that should never be overlooked or underestimated is content. Content is the core of all digital marketing efforts, and marketers should strive to generate quality content that engages…

  • smart phone with the Google app icon on the screen.
    Blog,  Google Ads

    How to Create Engaging Text Ads for Google Search

    Although video and social media ad campaigns have seemingly taken over the digital space, you shouldn’t throw away the practice of producing text ads just yet. Text ads still hold a lot of power in helping you reach your marketing objectives, whether it’s increasing brand awareness or getting your client’s products or services in front of customers. Countless marketers leverage text ads using the best Google Ads practices for their marketing campaigns. In fact, according to a report from Tech Jury, around 78% of marketers use Google Ads (and social media) to reach customers through their ad campaigns. Now, while knowing the ins and outs of how Google Ads works…

  • a woman in pink jeans writing a blog on laptop while holding a cup of espresso.
    Blog,  Content Marketing,  Content Writing,  SEO

    3 Reasons Why Every Marketer Should Have a Blog

    One of the most challenging aspects of marketing is consistently keeping up with industry trends, engaging topics, and emerging platforms. Sometimes, you’ll have to deal with all of these tasks all at once! Every year, there’s always a new platform or tool that offers huge potential in helping marketers achieve their objectives. For example, according to Oberlo, the popular social media platform, TikTok was launched back in 2016 and has now amassed over 689 million active users worldwide. Depending on the type of customers you or your client are targeting, you need to ensure that you’re staying on top of any possible advancements happening within the industry. Along with this,…

  • A hand holding a cell phone with an influencer's Instagram feed on the screen.
    Blog,  Influencer,  Social Media Marketing

    Using Influencers for Your Digital Strategy: The Pros and Cons

    Kylie Jenner. Andrea Russett. Mr. Pokee. What do these names have in common? One word: influencer. If you’ve hung around social media or the digital marketing world long enough, you’ve likely heard of influencers and the rising phenomenon of influencer marketing. Whether it’s Instagram, Facebook, or another social platform, influencers are individuals that have amassed a reputable following of dedicated fans—and many of these individuals aren’t even celebrity-famous! Because of the large following that most influencers have amassed in their respective platforms, influencer marketing has become an attractive method for marketers to reach their overall objectives. Some of the ways influencer marketing can help a brand includes increasing brand reach…

  • people working laptops and other data tools on a wooden table.
    Blog,  Data visualization

    3 Useful Tips for A Good Data Presentation

    Collecting and analyzing data is a great way to help marketers (and business owners) make informed decisions. Whether it’s big data or analytics, there is a myriad of ways you can gather insightful information that can allow you to gain a competitive advantage. However, it isn’t enough to just organize your data onto a presentation software and showcase it to your intended audience. Your audience needs to understand what’s going on—the bigger picture your data is trying to express. It doesn’t matter what type of data presentation or data visualization tool you use; the rules apply for all. Without an effective data presentation, your hard work becomes stale, transforming into…