Blog - Caroline Lozano - Page 2
  • A phone, watch, and laptop sits on top of a white table.
    Blog,  Digital Marketing

    Personalization and Why It Matters in Digital Marketing

    Personalization is a highly effective tool that enhances digital marketing campaigns in many ways. And there’s no secret reason why. According to Segment, as many as 71% of customers feel frustrated when their shopping experience is irrelevant or distanced. In a similar study, SmarterHQ found that 70% of millennials hate it when emails they receive from brands are impersonal or not tailored to their needs. Now, more than ever, consumers are expecting a heightened level of personalization, especially since they’re surrounded by it every single day. In fact, customers don’t just expect it—they value it and that’s reflected in many companies that use personalization in their digital marketing efforts.  …

  • A person checks off an item from their checklist.
    Blog,  Digital Marketing,  Marketing Strategic Planning

    3 Reasons Why You Should Track Your Strategic Planning Process

    Strategic marketing planning is a complicated yet necessary part of every business. Without a solid strategic marketing plan and strategy, you run the risk of increasing the costs of your marketing spending and losing sight of your objectives. Unfortunately, many businesses operate without a clear strategic plan outlining their marketing tactics’ direction and objectives. In a surprising report, OnStrategy found that 86% of business owners and marketing managers spend no more than one hour (or less) per month discussing their marketing strategies. Considering that many businesses fail due to a lack of direction, it’s crucial you avoid making mistakes by paying attention to your strategic planning process. Whether you’re a…

  • A coffee cup, pen, headphones, notebook, and laptop are gathered together on a wooden table.
    Blog,  Digital Marketing

    Digital Media vs Traditional Media: What’s the Difference?

    Before the advent of digital media, traditional media was the only way for companies to reach their target audiences and get their marketing messages across. Nowadays, digital media has introduced a wide variety of effective creative methods to achieve marketing objectives. From social media to blogs, digital media has expanded to provide marketers with a myriad of choices to connect with their target audience, build customer relationships, and fuel conversions. According to Statista, digital media is experiencing rapid growth in various markets, with the United States leading as the biggest market. As such, it’s obvious that digital media isn’t going away any time soon. Now, before you start strategizing, it’s…

  • A smart phone laying side up on a table.
    Blog,  Digital Marketing,  Social Media Marketing

    3 Reasons Why Likes and Comments Don’t Matter in Social Media Marketing

    Social media is a powerhouse when it comes to effective marketing. From building relationships with consumers to increasing brand awareness, there are a number of good reasons why marketers have leveraged social media platforms for their campaigns. As of 2021, Statista reports that as many as 420 billion people around the world are active on social media. That’s a lot of people to connect with and show off your brand too—especially if it meets their needs or solves a problem! Unfortunately, in this fascinating digital space of vivid images and diverse influencers, it can be easy to become ensnared in the culture of “vanity metrics”. Confused? Don’t be. Vanity metrics…

  • A woman types on her laptop while brainstorming for marketing.
    Blog,  Branding,  Digital Marketing

    How to Create Familiarity for Your Brand Products or Services

    Most marketers know how important it is to expose their target consumers to their products regularly. Exposure allows consumers to build brand recall and can eventually lead to brand loyalty. Take this one study reported by ScienceDirect as an example. A group of undergraduate students from the University of Toronto was asked to taste and judge different fruit juices that they hadn’t had prior exposure to before. The results of this study showed that the students who were exposed to a juice brand more frequently had a tendency to rate it better. From this study alone, exposure and creating familiarity with a product among consumers is shown to be incredibly…

  • A woman watches a video on her phone.
    Blog,  Branding

    How Brand Loyalty Has Evolved in Content Marketing

    Brand loyalty hasn’t been the same since the dawn of the Internet age. In the past, brand loyalty was something that many companies hoped for through traditional marketing means, such as catchy TV commercials and billboard advertisements. These efforts mostly relied on placing promotional materials in front of consumers and hoping something would stick. Unfortunately, marketing in this format didn’t (and still doesn’t) provide a lot of useful data about consumers. It also doesn’t help marketers generate and measure brand loyalty in a reliable way. In today’s world, using these marketing efforts to build brand loyalty is a thing of the past, especially with the rise in digital usage. For…

  • A digital camera recording an interview between two men.
    Blog,  Content Marketing,  Video

    How to Conduct an Effective Interview (with a High-Level Marketer!)

    I recently had the pleasure of interviewing Mason Cosby, the Marketing Director of Mojo Media Labs and Podcast Host of The Marketing Ladder to learn more about his take on the current digital and content marketing landscape, especially from a B2B perspective. While the interview went absolutely great, I can’t help but think how things could’ve gone awry if I hadn’t been properly prepared. If I didn’t take the time to consider what technology to use, how to use it, or create an outline of questions, there’s a huge chance my interview would’ve crashed and burned. Of course, you may think conducting an interview is easier than slicing a cake.…

  • A person typing on a phone while holding a camera on their arms.
    Blog,  Content Marketing

    Building A Digital Video Content Plan Draft: Tips for Content Marketers

    It’s decided—you’re launching your first ever video content promotion campaign. As a content marketer, you’ll be embarking on an incredibly exciting venture that’ll help you achieve various key objectives. From increasing engagement to getting your marketing messages across, video content is an essential tool for helping you communicate your brand to your target audience. And you’re not the first content marketer to use video content to its fullest potential. According to Social Media Week, 88% of marketers are planning to invest more in video content in their future campaigns. Another 86% of marketers reported on Wyzowl that their video efforts have helped them increase traffic to their website. Clearly, there…

  • a woman with a document on her desk that says "what is brand strategy?"
    Blog,  Branding,  Content Marketing,  Digital Marketing

    Brand Strategy Challenges and How Content Marketing Can Help Overcome it

    In this day and age, content marketing is used everywhere. Whether it’s to increase brand awareness or generate engagement, content marketing has been a key factor in the success of marketing strategies and the achievement of various objectives. It’s no secret why—-content marketing is largely utilized within the digital landscape. And as you may have guessed, most consumers frequent the digital space at a rising rate. In fact, according to Pew Research, 26% of adults in the United States are constantly online on a regular basis. Taking advantage of content marketing is an intelligent tactic for marketers to implement into their brand marketing strategy. Unfortunately (or perhaps fortunately for opportunists),…