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How to Conduct an Effective Interview (with a High-Level Marketer!)
I recently had the pleasure of interviewing Mason Cosby, the Marketing Director of Mojo Media Labs and Podcast Host of The Marketing Ladder to learn more about his take on the current digital and content marketing landscape, especially from a B2B perspective. While the interview went absolutely great, I can’t help but think how things could’ve gone awry if I hadn’t been properly prepared. If I didn’t take the time to consider what technology to use, how to use it, or create an outline of questions, there’s a huge chance my interview would’ve crashed and burned. Of course, you may think conducting an interview is easier than slicing a cake.…
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Interview with Digital Marketing Expert, Mason Crosby
I recently interviewed Mason Cosby, the Marketing Director at Mojo Media Labs and the podcast host of The Marketing Ladder about his expertise on a variety of digital marketing topics. Check out our interview on YouTube and be sure to give Mason’s LinkedIn profile a look!
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Building A Digital Video Content Plan Draft: Tips for Content Marketers
It’s decided—you’re launching your first ever video content promotion campaign. As a content marketer, you’ll be embarking on an incredibly exciting venture that’ll help you achieve various key objectives. From increasing engagement to getting your marketing messages across, video content is an essential tool for helping you communicate your brand to your target audience. And you’re not the first content marketer to use video content to its fullest potential. According to Social Media Week, 88% of marketers are planning to invest more in video content in their future campaigns. Another 86% of marketers reported on Wyzowl that their video efforts have helped them increase traffic to their website. Clearly, there…
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Brand Strategy Challenges and How Content Marketing Can Help Overcome it
In this day and age, content marketing is used everywhere. Whether it’s to increase brand awareness or generate engagement, content marketing has been a key factor in the success of marketing strategies and the achievement of various objectives. It’s no secret why—-content marketing is largely utilized within the digital landscape. And as you may have guessed, most consumers frequent the digital space at a rising rate. In fact, according to Pew Research, 26% of adults in the United States are constantly online on a regular basis. Taking advantage of content marketing is an intelligent tactic for marketers to implement into their brand marketing strategy. Unfortunately (or perhaps fortunately for opportunists),…
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How to Perform a Successful Brand Audit
Performing a brand audit is an effective way to pinpoint certain key things about your brand’s performance. For instance, through a brand audit, you can find out your brand’s strengths and weaknesses and how you can improve them for long-term success. Any time you want to enhance your brand’s strengths, improve your marketing efforts, or just reach more target consumers, a brand audit is your best bet to help you achieve your overall objectives. This is especially important if you want to monitor the impact of your brand storytelling efforts. Here’s how you can perform a successful brand audit for you or your client’s brand. Identify the overall goal of…
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3 Reasons Why Storytelling Is Important for Your Brand
When it comes to your favorite brand, what is the first thing you notice that makes them stand out? Is it their logo, taglines, or another visual element? Is it the way they engage with you or provide solutions to your problems? Whatever the case may be, there’s one key element that allows your favorite brand to make an impact: storytelling. Through powerful storytelling efforts, a brand is able to sway and influence its consumer’s behavior in a way that makes a mark. In a world where 69% of younger generations believe ads and other marketing efforts are disruptive, storytelling can be the key factor that can make or break…
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How to Use the Three Brains in Your Digital Marketing
The brain is one of the most fascinating organs in the human body. Tied by a complex neural network, the brain is always receiving information from every part of your body. For instance, touching a hot stove will send neural signals to your brain to respond—usually by flinching or pulling your hand away quickly. The same goes with different stimuli to your senses. Every touch, sound, smell, taste, and sight you encounter are things your brain constantly processes on a regular basis. Of course, you may be wondering: what on earth does the human brain have to do with digital marketing? Well, there’s a theory that the human brain consists…
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What is Inbound Marketing and How Can It Help Your Business?
Television remains one of the most popular channels for entertainment. Whether it’s movies or TV shows, many consumers love to wind down and spend some time watching a few hours of TV. However, when it comes to TV ads, you’ll be hard-pressed to find anyone who enjoys having their favorite program paused for a commercial. The same goes for other forms of traditional marketing. These methods force a one-way communication with consumers and push brand products and services onto them. As you might guess, these techniques are no longer an effective way to market to target consumers. In fact, according to MDG Advertising, around 70% of consumers are interested in…
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Slogans vs. Taglines: What’s the Difference and Why Do They Matter?
Most companies use attention-grabbing taglines and slogans to communicate important messages about their brand and/or campaigns. Some of these slogans and taglines have been effective in driving brand awareness and loyalty, leading to an increase in value. Having memorable taglines and slogans are key factors in the success of a brand—as marketers, we want consumers to remember our brand. While your logo and brand may be unique and unforgettable, it’s not complete without a tagline and slogan. When you combine your brand elements, you can deliver a powerful message that tells consumers about your brand. Now, it’s important to remember that taglines and slogans are completely different from each other.…
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What Are the 4 Types of Brand Judgements?
When you think of a well-established brand like Coca-Cola, what’s the first word or thought that comes to your head? Is it a bottle of its famous soda? The color red? Their overall brand value and marketing messages? Well, regardless of what appears in your head, these thoughts and images are likely based on past experiences with the brand itself. Perhaps you’ve drunk Coca-Cola soda at a party or watched one of their commercials on TV at some point in the past. These experiences allow you to generate opinions and evaluations about a brand by piecing together its performance and imagery associations. In the marketing world, this is known as…
