Adding online promotional techniques into your digital strategy can help you achieve several key objectives, including business growth. Whether it’s email marketing, social media, or blogging, these digital techniques are the fuel behind most modern-day marketing campaigns that have allowed businesses to accomplish massive feats.
Of course, you can’t just add any type of online technique and hope it sticks.
To have a successful marketing campaign with business growth in mind, you need to find the right balance of different digital tools that align best with your marketing goals. That way you can reach the right target audience at the right time and place—usually when they’re reading, searching, or shopping using a digital device.
Now, there are a vast number of online promotional techniques that you can use. How do you know which one is the best for your business needs? In this blog, I’ll go over 3 of the most popular (and effective) online promotion techniques that businesses use today.
Any of these tools can be used to build your digital marketing and promotional strategy:
Many will say email is dead, but this couldn’t be farther from the truth. Email marketing is still a powerful form of online marketing that lets you promote your brand’s products and services through emails. Through a consistent email marketing strategy, you can build connections with customers, establish brand trust, and encourage awareness about your latest products and services.
Many brands run and maintain email campaigns. For example, JoAnn’s is an arts and crafts store that offers promotional discounts through their emails. After I signed up for their newsletter, I regularly receive the latest updates on new products and sales happening online or in their stores.
Social media is one of the most popular forms of online marketing in today’s digital-obsessed world. And there’s no denying that there are plenty of valuable benefits that come with adding social media as a promotional technique. Along with building brand awareness, effective social media can also fuel sales and drive organic traffic to your website.
Virtually all brands use social media marketing in their digital strategy. For example, clothing brands like Shopamantine use Instagram to address customer concerns, sell their clothes, and introduce their customers to their products.
Search engine optimization
Search engine optimization or “SEO” is an essential part of online marketing. Although it sounds like a technical complex process but in actuality, it’s just a series of steps to make your website better. Effective search engine optimization allows your website to rank higher on search engines, which means potential customers may come across it when they search for your brand’s products or services.
SEO is one of the best online promotion techniques to incorporate into your digital strategy. Even well-known, established brands like Sony utilize search engine optimization to drive traffic to their landing pages on their websites. This includes optimizing their meta tags, alt text, and page format with relevant keywords like “photography” for higher search rankings on Google.
Online promotion techniques are great resources for your digital strategy. Just make sure you consider your overall marketing objectives so that you choose the right techniques.
Other factors you should consider are your target audiences and their pain points. What promotional techniques do your audiences engage with the most? Should you only focus on using one online promotion technique or use a careful combination of them all?
Of course, don’t feel rushed to decide on one or two online promotion techniques. You have multiple chances to do a trial-and-error run of each technique before you make a final decision!