• a woman with a document on her desk that says "what is brand strategy?"
    Blog,  Branding,  Content Marketing,  Digital Marketing

    Brand Strategy Challenges and How Content Marketing Can Help Overcome it

    In this day and age, content marketing is used everywhere. Whether it’s to increase brand awareness or generate engagement, content marketing has been a key factor in the success of marketing strategies and the achievement of various objectives. It’s no secret why—-content marketing is largely utilized within the digital landscape. And as you may have guessed, most consumers frequent the digital space at a rising rate. In fact, according to Pew Research, 26% of adults in the United States are constantly online on a regular basis. Taking advantage of content marketing is an intelligent tactic for marketers to implement into their brand marketing strategy. Unfortunately (or perhaps fortunately for opportunists),…

  • a desktop with a textbook on brand identity, desktop computer, and notebook.
    Blog,  Branding

    How to Perform a Successful Brand Audit

    Performing a brand audit is an effective way to pinpoint certain key things about your brand’s performance. For instance, through a brand audit, you can find out your brand’s strengths and weaknesses and how you can improve them for long-term success. Any time you want to enhance your brand’s strengths, improve your marketing efforts, or just reach more target consumers, a brand audit is your best bet to help you achieve your overall objectives. This is especially important if you want to monitor the impact of your brand storytelling efforts. Here’s how you can perform a successful brand audit for you or your client’s brand. Identify the overall goal of…