• a person using a tablet with glasses and plants around it on a white table.
    Blog,  Brand Awareness,  Branding

    3 Ways Effective Content Builds Brand Equity

    Whether you like it or not, content marketing has significantly evolved since the advent of the digital age. Gone are the days of relying on the printing press and other traditional means to incorporate brand content. In today’s world, digital tools and platforms dominate the marketing sphere, especially when it comes to content creation. However, while this makes it easier for marketers to create and distribute a brand’s content to their target audience, it also presents a unique challenge. According to Hubspot, around 70% of marketers are currently utilizing content marketing tactics. In the case of content distribution, another study from SEMRush notes that 94% of marketers are using social…

  • glass jar spilling out coins on the floor.
    Blog,  Digital Marketing,  Pricing

    How Digital Marketing Influences Price Elasticity

    Since the rise of the Internet, digital marketing has grown to be a reliable form of reaching consumers, expanding a brand’s message, and facilitating the data analysis process. Beyond social platforms and brand awareness, digital marketing also has a knack for influencing an important aspect of business: price elasticity. While the term can sound a bit strange to some, price elasticity is critical in helping marketers and business owners determine optimal pricing strategies for products and services. With more than 4.66 billion users on the Internet around the world, digital marketing efforts have definitely worked their magic in changing certain consumer behaviors, particularly in how they fulfill their needs based…

  • a pile of 100, 50, and one dollar bills
    Blog,  Breakeven

    A Short Guide to Breakeven Analysis

    In marketing, it can be easy to get sidetracked by the multitude of metrics and calculations that help gauge the effectiveness of your campaigns. One calculation that’s often taken for granted is the breakeven analysis. You may have heard of the term “breakeven” at some point in conversations or meetings. Breakeven analysis is particularly helpful in helping managers determine the right price for a product or service. According to Harvard Business Review, “managers typically use breakeven analysis to set a price to understand the economic impact of various price- and sales-volume scenarios.” As such, breakeven analysis can assist business and marketing professionals in a variety of ways. While you may…