• a person working on their laptop computer and reviewing marketing analytics on the screen.
    Blog,  Content Marketing,  Digital Marketing

    Reach vs. Impressions: What’s the Difference and Why They Matter

    When you’re running a campaign in the digital space, there are several key metrics you’ll need to observe to determine its overall success. For instance, according to Business of Metrics, three of the most important metrics to measure an advertisement’s performance are click-through rate, traffic source, and conversion rate. Whether you’re managing a social media or content marketing campaign, you’ll likely come across two types of metrics: reach and impressions. Reach and impressions are often misunderstood and even mistaken for one another. Although they’re typically grouped together in reports, the truth is that each metric has its own significant definition and importance for a campaign. Learning what makes them different and…

  • two people working over a laptop computer for data science research.
    Blog

    How Data Science Enhances Content Marketing

    All forms of marketing, including content marketing, revolves around the collection and utilization of data. Regardless of your objectives, you need data to assist you in making informed decisions that can ultimately affect the success of your marketing efforts. When it comes to content marketing, data allows you to create content that reaches and engages the right audience. Now, most marketers track and measure some form of data analytics to monitor the performance of their marketing efforts. In fact, according to the Content Marketing Institute (Links to an external site.), around 73 percent of digital marketers regularly track website analytics to improve their content’s performance. However, while data analysis is widely used…