• A laptop with infographics on the screen, jar of water, and notebook with pen on a desk.
    Blog,  Social Media Marketing

    How Good Infographics Tell A Compelling Story

    Whether you’re posting on social media or providing audiences with valuable information, infographics are amazing tools to use for accurate and engaging communication. When done correctly, infographics are insightful and useful for audiences because of how quickly they can provide information with great visuals. A good infographic raises questions that interest your audience, especially if it’s visually pleasing to look at. It also tells a good story—a trait that is highly necessary to build brand awareness and recall among customers. Here are a few ways an exceptional infographic can tell a compelling story.   It engages audiences with headings. When you look at an infographic, one of the first elements…

  • sticky notes placed on a calendar for market research.
    Blog,  Marketing Research

    Statistical Significance and Why It Matters to Marketers

    Many marketers are constantly performing the collection and analysis of data. Whether it’s performing t-tests or correlation analysis, there are always important data that require a thorough examination to determine the results of a survey or another study method. During advanced data analysis, one metric that’s often overlooked by marketers is statistical significance. Statistical significance allows you to assess data by determining whether its results are meaningful or just an anomaly. When you examine statistical significance, you can prevent serious mistakes that you can risk your overall marketing efforts. In the marketing world, producing and evaluating the results you produce is the best way to make informed decisions for any…

  • Woman on her laptop performing a data analysis or data cleaning.
    Blog,  Data cleaning

    3 Types of Dirty Data to Beware

    The word “pollution” is often associated with the environment. Plastic bags, straws in the ocean—you get the drift. However, what many people don’t know is that pollution also exists in the business world. Yes, you heard that right. Since many businesses and firms are data-driven organizations, there’s a chance that data may become corrupted or obsolete. When data becomes insufficient, outdated, or inaccurate, it typically referred to as “dirty data”. Dirty data isn’t something you can just ignore. For many businesses, dirty data can lead to interruptions during regular business operations and pose countless other risks. As marketers, it’s important to identify the difference in dirty data that we may…

  • Woman choosing a response on a survey on a door.
    Blog,  Marketing Research,  Marketing Strategic Planning

    3 Tips for Writing A Captivating Survey

    Surveys are one of the best (and inexpensive) ways to gather data about your target customers. When done correctly, surveys can provide you with a broad set of useful data that allows you to move forward with your marketing objectives. Whether you want to know if your customers were satisfied with your services or find out the likelihood of them purchasing a product, surveys are able to supply you with what you need. Unfortunately, surveys are also vulnerable to non-response. This means respondents may not be too thrilled with providing you with answers. Some respondents may respond to a few questions, making the entire survey useless. Other respondents may refuse…

  • glasses, pen, and notebook on top of a desk.
    Blog,  Marketing Research,  Marketing Strategic Planning

    How to Create Effective Market Research Questions

    When it comes to market research, creating effective questions for customer interviews, focus groups, and other similar research formats can be challenging. As a marketer, you want to be able to ask the right questions that can garner the information that you want without overwhelming or misleading your interviewee. For instance, interview questions that encourage a particular response from your customers or try to undermine your competitors’ offerings can come off as disingenuous. These types of questions also prevent you from achieving your market research goals, which, in turn, halts your marketing efforts, whether it’s developing a strategy or helping a client launch a new product. So how do you…

  • laptops and papers on a desk with business people working over it for marketing research.
    Blog,  Marketing Research

    3 Reasons Why Market Research is Important for Marketers

    The importance of market research cannot be stated enough. When done correctly, market research can provide you with countless insights that allow you to make important decisions—whether it’s for your personal brand or your client’s business. Of course, for many marketers (and business owners), it’s easy to just delve into secondary research sources and derive your insights from there. You’d likely rather skim over market research and start diving into the action by marketing products or services right away. However, market research plays a big role in any business, regardless of its respective industry. In this blog, we’ll explore 3 reasons why market research is important to you as a…