• a person working on a Mac computer with their personal website on screen.
    Blog,  Brand Awareness,  Branding,  Content Marketing,  Content Writing

    5 Tips for Creating Your First Website

    Whether you’re building a personal brand or helping a client with their marketing efforts, having a website can help you reach your set objectives in several ways. With a website, you can reach your target audience through a digital space. You can also define your brand to potential customers and develop brand awareness, which can generate leads. Creating a website sounds complicated, and in many ways, it is! There’s a lot of tricks and techniques that must go into place so that your website is successful. However, before you start thinking about these little details, it’s important to get started. Here are a few tips that can guide you in…

  • Google search engine website page on a laptop screen.
    Blog,  Google Ads,  Marketing Budget

    3 Google Ads Challenges That Marketers Face When Creating Ads

    Google Ads is a tricky beast to tackle, especially if it’s your first time using the tool to create ads. However, it’s not impossible to master. As marketers, it’s important to overcome the typical challenges that come with Google Ads. While there are numerous advertising platforms and methods that you can use, Google Ads provides various benefits that the others don’t. This includes higher reach, full campaign control, and quick results. By confronting common Google Ads challenges and using them to benefit your campaign goals, you open the doors to helping you or your client’s brand grow and succeed within a market. Of course, the trick is knowing what challenges…

  • man writing in a journal while looking at the screen of a laptop to write executive summary for marketing plan.
    Blog,  Branding,  Marketing Strategic Planning

    3 Tips for Writing a Good Executive Summary for Your Marketing Plan

    As a marketer, you likely already know the importance of developing a marketing plan. A detailed marketing plan allows you to outline a game plan that can achieve key goals for the success and growth of a client’s brand (or yours). Most marketing plans provide marketers with a good sense of direction. For instance, you’ll be able to understand and follow through with each of your marketing activities, such as growing brand awareness, learning your target segments, and generating new leads. Most marketing plans start with an executive summary—and for good reason! An executive summary isn’t merely a brief introduction to a business’s overall marketing goals. It also introduces and…

  • a laptop with marketing analytics displayed on the screen.
    Blog,  Content Marketing,  Content Writing,  Marketing Strategic Planning,  SEO

    3 Important Metrics to Measure Your Content Marketing Efforts

    After you’ve planned out and executed your content strategy, there’s one crucial step that needs to be performed next: analytics. Analytics is a marketing practice that you can’t ignore or skimp on. You need to understand how your content is performing to know what parts of your strategy are working (and what isn’t). In a recent report, SEMrush stated that 84% of businesses have a content marketing strategy, but only 11% evaluate their strategy as excellent. It’s not enough to create and execute a content strategy—you need to measure and understand its results as well. By tracking and analyzing your content’s performance, you’ll gain clear insights into your content’s efficiency, and adjust…

  • picture of video equipment such as camera, tablet and android phone to prepare and create video content.
    Blog,  Content Marketing,  Video

    A Guide to Creating an Effective Video for Your Marketing Efforts

    There’s no doubt that video is a highly powerful tool to use for marketing efforts. According to a report by Mention, videos account for 80% of all consumer internet traffic in 2019. This presents several opportunities for marketers to leverage on. In most cases, video content captures the attention of viewers, allowing for the flow of communication between a business and its target audience. Videos can teach audiences about a brand, their product or service offerings, and what values they represent. If done right, videos can win over those potential customers—a primary goal for many marketers. Of course, like any other piece of content, creating a video that’s worth watching…

  • picture of sticky notes over a content map to measure brand health.
    Blog,  Brand Awareness,  Branding,  Social Media Marketing

    3 Great Ways to Measure and Track Your Brand’s Health

    Measuring and tracking your brand’s health regularly helps ensure that your marketing efforts are successful. In essence, it’s a way of gaining a clearer insight into your brand’s strengths and weaknesses so you can work on making improvements. For instance, you can easily pinpoint any factors that are negatively impacting your brand by tracking and analyzing specific metrics. If you track factors that are positively impacting your brand, you can then evaluate ways to continue it. Now, measuring and tracking your brand’s health involves a comprehensive process that collects and organizes data. Following this process can help you effectively gather relevant data so that you obtain a full understanding of…

  • picture of someone looking over data visualization of charts and graphs to measure marketing efforts.
    Blog,  Data visualization

    How to Use Data Visualization for Your Marketing

    Presenting your data is an important part of the marketing process. As marketers, we often need to analyze and present data to others in a manner that’s understandable. In fact, as many as 76% of marketing leaders make their decisions based on data analytics. We may use data to create content, analyze possible industry trends, or provide proof for an argument. By choosing the right data visualization (or dataviz), we can communicate our findings effectively so that it drives home the point we want to make. Here are a few ways you can use effective data visualization to engage your target audiences.   Consider your goals. According to Scott Berinato’s…

  • photo of someone holding a calculator over a documents to calculate marketing budget.
    Blog,  Branding,  Marketing Budget,  Marketing Strategic Planning

    3 Factors That Affect Budget Decisions in a Marketing Plan

    Developing a marketing plan is no easy work. There’s lots of research and inquiries that must be addressed before any strategy is executed. Once you have collected all of your data, developed an effective strategy, and have chosen effective distribution channels, your work is not over. The next step is to consider your budget. That means taking out a pen and outlining how much each marketing effort in your strategy will cost. You will also need to combine your budget with a realistic timeline in which you will execute these efforts. This may sound like extra work but it’s worth investing your time. It’s also important to know the factors…